Mega-Conference Solutions Stage

How much revenue are you losing due to ad fraud?

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Ad fraud cost the newspaper industry an estimated $8 billion in losses in 2017.  The question for publishers has changed from "Are you losing revenue due to ad fraud?" to "How much revenue are you losing due to ad fraud?"

In addition to highlighting some case studies at the Key Executives Mega-Conference, highlights will be shared on the Solutions Stage from a recent study conducted by Dev/Con Detect, on the top 2,000 ranked Alexa news sites, benchmarking what percent of those sites had vulnerabilities to ad fraud, what types of fraud and tips.

Casey Hester, vice president, customer success with Dev/Con Detect, says: "Most cybersecurity companies working in media and advertising are focused on blocking bots and malware that only treat the symptoms. Our technology and indexing identifies the exact hijacked ad slots, ad-injections, and networks allowing 'spammy,' low-quality ads."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference.

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Our presenter:

Casey Hester received her formal education from Lipscomb University. She has served in various positions for Journal Communications over an 18-year span, building a career in publishing/media and a strong focus in advertising, digital and operations. She is the vice president of customer success at Dev/Con Detect.

The Key Executives Mega-Conference is a joint effort of the Inland Press Association, Local Media Association, Southern Newspaper Publishers Association, News Media Allliance and the California News Publishers Association.

In its eighth year, Mega-Conference attendance ranges from 700-900 attendees. Most of the attendees are owners, publishers, digital officers or revenue officers of media operations with both print and digital assets, serving their local communities.  A sizable trade show is associated with the conference.

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Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference.

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