Breakout session to examine best practices with branded content


Branded content, native advertising and content marketing have had many names. Regardless of what you call it, it's been hailed as a savior to publishers who have relied on the traditional display ad to help fund the journalism that powers their brands.

At the 2018 Mega-Conference, learn why this marketing tactic has grown from practically nothing to a $10B business opportunity in just a few short years, and how local media can and has been leveraging this solution.

Pat Connolly, managing director/digital transformation with Accenture, will lead a breakout session for conference attendees. "In this session," Connolly said, "you will hear about some of the best practices in creating branded content, how publishers have an advantage over mass media companies, how to make it work through new distribution and commercial models, and how you should structure your teams to provide this important service."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference.

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Our presenter:

As a digital transformation lead at Accenture, Pat Connolly works with clients to better understand consumer and industry patterns that are leading to disruption, and helps them re-orient their business for growth.

Prior to joining Accenture, he was the founder and senior vice president and head of strategy for 23 Stories, the branded content studio at Condé Nast, charged with concepting and executing branded content programs by leveraging the extensive content creation and distribution resources inside the Condé Nast title portfolio. Before his time in publishing, Connolly held a variety of roles in digital marketing, including senior vice president, media and marketing at Digitas, leading the global advertising business for Delta Air Lines and the Kraft Foods CRM practice. Connolly also was the North American media lead for the Digitas Mobile practice, leading key partnerships with platforms and vendors, including DoubleClick, Google and Facebook.

Connolly was awarded the 2014 IAB Service Excellence award, and was named one of Ad Age's "40 under 40" in 2013. He holds a B.A. degree in English literature from the University at Buffalo and his master's in marketing communications from Florida State University.

The Key Executives Mega-Conference is a joint effort of the Inland Press Association, Local Media Association, Southern Newspaper Publishers Association, News Media Allliance and the California News Publishers Association.

In its eighth year, Mega-Conference attendance ranges from 700-900 attendees. Most of the attendees are owners, publishers, digital officers or revenue officers of media operations with both print and digital assets, serving their local communities.  A sizable trade show is associated with the conference.

Register for the Mega-Conference

Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference.

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