Taking back local advertising with targeted local niche guides

Phil Pracht

Gone are the days when publishers can safely depend on local businesses for recurring advertising spends, or someone selling their car would look to the newspaper first.  Phil Pracht, product manager of TownNews.com, says; "It's time to confront these issues head-on, and pivot."

During a presentation on the Mega-Conference Solutions Stage in February, Pracht will be talking about local niche guides, which he says "offer an exciting opportunity to take back SMBs in a way that's unique and, more importantly sustainable."

He said, "TownNews.com's Local Niche Guides are designed to help combat an ever-shifting digital landscape and get publishers back on solid ground.  Rather than providing publishers with a rigid list of guides, Local Niche Guides are configurable to help deliver compelling solutions for publishers – both small and large."

The Mega-Conference will be held Feb. 26-28 in San Diego, Calif.

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Pracht has been a product manager with TownNews.com for three years and is responsible for product strategy and partnerships for many of the advertising solutions the CMS currently offers, including: business directory, classifieds, and both automotive and real estate verticals.

Prior to joining TownNews.com, he managed day-to-day operations for Daytrotter Media, LLC where he was accountable for ad ops, marketing and administrative coordination and member services support.  He continues to be a minority shareholder in the company

The Key Executives Mega-Conference is a joint effort of the Inland Press Association, Local Media Association, Southern Newspaper Publishers Association, News Media Allliance and the California News Publishers Association.

In its eighth year, Mega-Conference attendance ranges from 700-900 attendees. Most of the attendees are owners, publishers, digital officers or revenue officers of media operations with both print and digital assets, serving their local communities.  A sizable trade show is associated with the conference.

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Learn about TEAM DISCOUNTS for newspapers that bring more than one person to the conference.

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