Girouard named regional digital advertising manager
Scott Girouard has been named regional digital advertising manager for Gatehouse Media's Western Piedmont Media Group, which includes the Herald-Journal, the Shelby (N.C.) Star, the Gaston (N.C.) Gazette and the Times-News in Hendersonville, N.C.
In his new role, Girouard will direct a team that manages digital advertising for all four papers.
"The world of digital advertising changes every six months, so it's a constant educational process that is really interesting to me and what keeps me going in my career," Girouard said.
Regional Advertising Director Konrad LaPrade said Girouard will work with sales managers and digital specialists at the four papers, providing his knowledge and expertise.
"He is one of the best digital sales (representatives)," LaPrade said.
Girouard, 57, spent nearly 15 years at The Ledger in Lakeland, Fla., working as a sales rep, classified and retail sales team leader. He became the paper's digital director in 2006, managing all of the digital aspects of the newspaper.
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