4 things to know about GateHouse Media's Choose Your Own Adventure audience growth tool
Like everyone in the industry, we at GateHouse Media have been working on training tools for our newsrooms to analyze their traffic and improve it in a meaningful way.
After some brainstorming and some discussions with newsrooms, we kept getting stuck on the same things that we always struggle with: How do we provide something useful, that's fun and engaging?
We kept coming back to those Choose Your Own Adventure books we read as kids. Those were so engaging because you had to keep reading to find out what happened based on what you wanted the characters to do.
In that vein, we developed Choose Your Path, an interactive tool for our newsrooms to capitalize on strong traffic days and improve when it's slow.
Here are four things you should know about our new tool.