Ronan Gardiner joins Rugged Races as VP, chief revenue officer
Rugged Races LLC, a subsidiary of GateHouse Live and one of the largest endurance event companies in North America, has announced that Ronan Gardiner will be joining the company in the newly created role of vice president, chief revenue officer. Gardiner was most recently vice president, publishing director and chief revenue officer overseeing Men's Health, Runner's World and Bicycling magazines and their respective websites.
"We have worked incredibly hard over the past nine years to build a portfolio of fun and challenging events, while also developing industry-leading production capabilities," said Rob Dickens, senior vice president and co-founder of Rugged Races. "We're excited to bring on board someone with Ronan's experience and sales management expertise to lead our sponsorship sales initiatives."
Bradford Scudder, senior vice president and co-founder added, "As we continue to acquire and develop new events, as well as increase the number of participants across our existing portfolio, we are confident that Ronan will help us to develop even more partnerships with brands who want to engage with our highly attractive audience of young, educated, active performance-driven men and women."
GateHouse Live President, Jason Taylor, pointed out that "owning both events and media outlets (GateHouse Media is one of the largest publishers of locally-based media in the U.S.) allows us to deeply connect with communities while also providing a comprehensive, one-of-a-kind platform for our sponsor partners to engage with consumers in a meaningful and impactful way."
Gardiner, an avid runner who regularly participates in road races, triathlons and Rugged Maniac obstacle course races, said he is thrilled to join the company. "GateHouse Live is the industry leader in event production and execution from coast to coast. From high school sports and Community Choice awards to expos, festivals and endurance races, GateHouse is redefining community engagement through life-changing experiential events. And the connection that brands are able to forge with consumers at such events is both powerful and unique."