eEdition and beyond

Drew Bartlett

Engagement is quickly becoming publishers' most important digital metric.  Your most engaged digital product, your eEdition, should be just as important.  

Olive's next generation eEdition not only allows you to better serve your audience, but also provides unique active and passive monetization opportunities; easy post-publishing enrichment tools for content and advertising enrichment; content reuse, re-packaging and distribution opportunities; and so much more.  

Extend your brand, engage your audience and monetize your content like never before with Olive.

• View PowerPoint (in PDF format): "eEdition & Beyond – Evolving Beyond Dumb Content on Smart Devices: Maximizing Your Brand, Your Revenue Opportunity and Your Most Engaged Digital Products"

Drew Bartlett heads up product management and marketing for Olive Software.  He has been a publishing technology leader and media strategist for the past 15 of his 20+ year career, providing product management and marketing leadership for companies both within and outside the publishing industry.  Prior to Olive Software, he was director of news and niche product management for Digital First Media, driving digital product strategy for DFM's portfolio of 75+ dailies, 250+ weeklies and 600+ digital properties.  His background also includes strategic roles at The Denver Post/MediaNews Group, Quark Software, DexMedia, Service Corp. International and BestHalf.com.

Connect with Olive Software at www.olivesoftware.com.  Contact Drew Bartlett at (720) 747-1220 or drew.bartlett@olivesoftware.com.