Introducing BLOX Notifier: A new way to streamline and manage social and push notifications

Town News has introduced BLOX Notifier, an application that helps streamline, manage and automate social and push notifications within the BLOX CMS platform.

BLOX Notifier was made for local media organizations.

• Organizations can reach out with their content and place it in front of users who are looking for news on other platforms.


• Readers gain a feeling of personalization by signing up for the topics and categories they want.


• Although some platforms may have associated fees (such as Email Reach and SMS List), TownNews is offering the BLOX Notifier application for free, to help media sites be more successful with audience retention and engagement.

Currently, the following target services or platforms can be used to create a Notifier channel:

• Twitter: Allow Notifier to promote on a variety of Twitter accounts.


• Facebook: Post content through Notifier on connected Facebook pages.


• Email Reach: This application keeps lists and can send scheduled emails, or automated bulletins from within BLOX Notifier.


• SMS List: SMS List is a tool much like Email Reach, except with SMS texts. SMS messages can be used to reach iOS users who don't have a native app and who use Safari mobile (which doesn't support web push notifications). There is a fee associated with a private SMS number and a per-text fee to send SMS messages.


• Web push notifications: These are small overlay messages that appear on the end users' browser, as long as they have given permission.


• BLOX Now App push notifications: These are notifications that are delivered to the end user's phone, as long as they have your BLOX Now App installed.


• Webhooks: Webhooks are custom endpoints that update with Notifier push notifications. They can be used to create integrations with external services.

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