Austin American-Statesman renovates e-mail marketing with geographic targeting
When the City of Austin changed the geographic boundaries of its elected officials, the Austin American-Statesman created an e-mail campaign based on those boundaries, increasing open rates by up to 10 percent. Read more from INMA.
Reader's Corner contains, from time to time, links that require registration on another site. Registration rules and requirements are established by the host site and participation by eBulletin readers is entirely voluntary. Articles cited here do not necessarily reflect the opinions of SNPA or its Board of Directors. Links refer the reader to the source material.