Wimberley promoted to APA executive director

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Ashley Wimberley of Little Rock has been promoted to executive director of the Arkansas Press Association. Byron Tate, president of the association's board of directors, made the announcement last Wednesday.

Wimberley, 40, has been the press association's interim director since Tom Larimer's retirement Jan. 30. She was previously the director of marketing.

"I strongly believe in the future of newspapers and this industry as we adopt new strategies and approaches to serve our communities in a meaningful and effective manner," Wimberley said. "Journalism is more important now than ever."

Wimberley said she was eager to accept the new challenge.

"Ashley is the right person to pick up where Tom left off," Tate said. "Our association has continued to be successful in recent years, despite the challenges in our industry. We have great faith in her ability to help us maintain that success."

Wimberley said she grew up in a newspaper family; her parents were weekly newspaper owners and journalists in Northeast Arkansas. She began working at the APA in August 2005 after six years as public relations group manager at CJRW, a Little Rock advertising firm.

"When I came here it felt like coming home," she said.

Wimberley and her husband, Neal, have two daughters, Anna and Maggie.

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