Arkadium and AP collaborate to bring interactive content to sports properties
The Associated Press and Arkadium will collaborate to integrate Arkadium's InHabit artificial intelligence tool into AP's professional football, college football and college basketball Digital News Experiences.
The integration of InHabit into AP's DNEs will allow for greater interaction with readers through automatically generated intelligent and contextual content provided by Arkadium.
InHabit, the latest offering in Arkadium's line of in-article solutions, is designed to elevate audience attention and engagement, strengthen brand loyalty and maximize revenue streams for publishers.
Its patent-pending technology reads any article and automatically inserts an interactive component designed to both engage the reader and factually and functionally extend the article in which it appears. Visitors to pro32.ap.org, collegefootball.ap.org and collegebasketball.ap.org will find the content in a selection of AP stories.
The interactive components, which the company calls "factivesTM," are conceived and written by Arkadium's in-house editorial staff and utilize artificial intelligence and big data sets to populate with contextual content. Each unit can serve potentially infinite variations of data. All content generated is relevant, sophisticated, timely and brand safe.
"We're extremely excited to start working with The Associated Press," said Arkadium CEO Jessica Rovello. "Our tools were designed to help digital publishers like the AP to drive and retain readership through engaging, interactive content. The AP has consistently proven that its foresight about the benefits of AI in the newsroom has allowed it to thrive in an increasingly competitive and saturated market. We're proud to now be a part of that evolution."
"The InHabit tool presents a unique opportunity for our members and customers to increase engagement around AP sports content," said Fernando Ferre, AP vice president of business development. "Arkadium's data-based automated interactive content aligns nicely with the multiformat stories already available through our DNEs."