Advance Local to utilize Arc platform for its many sites

Advance Local has signed an agreement with Arc Publishing, The Washington Post's fast-growing platform-as-a-service business, under which Arc will power technology for Advance's many sites, including NJ.com, NOLA.com, AL.com and Cleveland.com, among others.

Built by The Washington Post, Arc technology handles complex publishing and audience needs across video, web, apps, subscriptions and ad monetization, providing a competitive advantage enhanced by a set of sophisticated machine learning and AI-powered tools. Arc has powered the digital transformation of clients both large and small across the globe. At its core, Arc is about speed and innovation: for readers, newsrooms, brands, advertisers and developers.

"One of Arc's strengths is its ability to seamlessly support multi-property media companies. Thanks to a flexible design and intuitive tool set, Arc allows them to manage the look and feel of multiple sites, sharing elements while ensuring custom features are always an option," said Scot Gillespie, CTO of The Washington Post. "Arc is designed to be a developer-friendly platform, giving publishers like Advance Local the tools and technology they'll use to power their digital offerings. We look forward to supporting Advance Local's engineering team as they bring their digital vision to life for their newsrooms and their readers."

"Experimentation and rapid innovation are ingrained in the product and engineering culture at Advance Local. Arc Publishing was an appealing solution for us because it promotes that kind of thinking. We will benefit from the current capabilities of the Arc platform and we can extend their platform to allow for innovation and differentiation for our business," said Matt Jaeger, senior vice president of product and technology at Advance Local. "We look forward to putting Arc's tools to use in our newsrooms and are excited to arm our engineers with an industry-leading platform that will accelerate the pace of their work for the benefit of our audience."

Advance Local's product team will lead the company's adoption of Arc, rolling it out to their newsrooms and driving the replatforming of the company's websites. Advance will utilize Arc's page rendering tool, PageBuilder, to create and manage the user experience on those sites and will utilize WebSked and Ellipsis for their digital newsrooms.