Local Media Consortium partners with Yahoo

The Local Media Consortium, a nationwide alliance of leading local media outlets, today announced an agreement with Yahoo to provide innovative digital ad solutions to local media companies and their advertisers. Through this agreement, local marketers and agencies will gain access to Yahoo's display and native advertising offerings as well its ad platforms including the Yahoo Ad Exchange.

Together, Yahoo and the Local Media Consortium will provide advertisers with an effective way to reach premium local audiences to meet their campaign objectives and deliver greater value for publishers. The Local Media Consortium represents more than 50 local media companies in top markets across the United States and Puerto Rico. Now all member companies can easily leverage Yahoo's extensive suite of advertising tools to help them increase revenue. Yahoo will benefit from the Local Media Consortium members' local sales relationships and expertise.

"Yahoo can help drive results for local advertisers and publishers with a unique, unified approach to digital advertising that helps them bring together powerful tools including display and native advertising effectively," said Eric Aledort, head of media, global partnerships at Yahoo. "We're thrilled to help more local advertisers build integrated, cross-channel campaigns that engage their audiences and deliver impact."

The Local Media Consortium has an audience footprint of more than 450 monthly million unique visitors to online media outlets. Local Media Consortium member companies serve more than 4.4 billion monthly page views and more than 156 billion yearly advertising impressions.

"We're pleased to continue our successful partnership with Yahoo," said Christian A. Hendricks, chair of the Local Media Consortium's Executive Committee and vice president, interactive media for The McClatchy Company. "In our initial collaboration, Yahoo and Local Media Consortium members generated significant value and we believe this renewed agreement will create even more."