Take your sales staff through the basics of advertising sales

If you've been wishing for a good (but low-cost) advertising sales training program for your staff, Online Media Campus has the answer. Your entire advertising sales staff can have unlimited access to two outstanding webinar packages that will improve their basic skills – with both print and digital advertising.

Advertising Sales Webinar Package
This collection will take your staff through four different course offerings that focus on the basics of sales and advertising. For just $99, your staff will have unlimited access to the following archived links to view at their leisure:

• Anatomy of a Sales Call – presented by Jim Elsberry of Monfort College of Business. This offers the perfect training for the new account executive or the seasoned professional who'd like a good review of the fundamentals of an effective sales call.
• Extending Ad Campaigns ... Looking Past "Now" – presented by Chris Edwards of SourceMedia Group. Breaking the habit of chasing "tomorrow's ad" or scrambling to meet section deadlines are versions of the non-productive routine some sales people find themselves in. This webinar will discuss specific ways to break this cycle and increase revenue and client satisfaction.
• Selling Against Your Competition – presented by Landy Chase, author of "Competitive Selling." This webinar will illustrate the proper approach to positioning your paper as the best possible media option – and how to consistently win media buying decisions.
• Return to Sales Basics – presented by Larry Maynard, NGM Partners. Every sales organization is struggling to elevate its sales performance and results. That challenge becomes greater every day as we add new products, require people to be multimedia experts and try to sell in an ever-expanding competitive market. This session outlines the steps each newspaper needs to ensure success.

Online Sales Webinar Package
This program will take your staff through two different course offerings that focus on digital and online newspaper advertising. For just $49, receive unlimited access to the following archived links:

• Online Sales: We've Got the Butter! – presented by Zach Ahrens of the Grand Forks Herald. This digital media session focuses on how to go from successful print sales to successful online sales answering these questions:
  • What do reps need to know to sell online?
  • What do managers need to know to lead it?

Whether you're a rookie, veteran sales professional or manager, this session will provide the tools that you can take back to your weekly or daily to get results.

• Digital Monetization: The Five Faces of a Multi-Media Salesperson – presented by Kristin McKnight of WebFilings. Newspapers have been selling print for YEARS so why is this online thing so difficult? This session will focus on building upon a foundation of successful audience-based sales by taking a look at roles within other industries that provide a framework for the salesperson of the future. Regardless of market size or digital opportunities, you are guaranteed to walk away with actionable insights and tools for increasing revenue.

To register for these packages go to:

• Advertising Sales
• Online Sales