Global Trends and What They Mean to You

Ben Shaw

Mobile and video are key drivers to digital revenue growth, but they are not enough to keep up with declines seen in print. Ben Shaw, director of global advisory for the World Association of News Publishers – WAN-IFRA, says: "Publishers need to focus on finding a balance between readership revenue and growing digital advertising revenue."

Schedule your travel to the Key Executives Mega-Conference to allow your participation in the Monday morning bonus sessions on Feb. 23.  During one of those sessions, Shaw will take conference attendees through global print and digital trends and offer some recommendations for newspapers of all sizes.

Join this session to see where global trends are heading and how top performing international publishers are approaching them.

Prior to this session, Kirk McDonald, president of Ad Taxi, will lead two sessions, begining at 10 a.m., that will focus on unlocking more revenue through new approaches to Digital Exchanges – it's not about remnant sales!  MacDonald will be discussing programmatic buying basics on demand-side platforms, as well as programmatic revenue trends and best practices.

User-Group Meetings on Wednesday:
Get even more value from your trip by staying Wednesday afternoon for User Group Meetings with Adicio and Leap Media Solutions, which will focus on best practices.

Learn more and RSVP for the Adicio and Leap Media Solutions programs on Wednesday afternoon, Feb. 25.

• View the full conference program
• Register as an attendee
• Register as a sponsor or exhibitor
  
• Download sponsor/exhibitor details
• Reserve your hotel room

If you have difficulty reserving your room at the Atlanta Marriott Marquis for the Mega-Conference, please contact Karla Zander at KZander@inlandpress.org.