Discover the path to profitability at the News Industry Summit
Former Wall Street Journal and New York Times executive Penelope Muse Abernathy will draw on cutting-edge research to reveal pathways to long-term profitability for newspapers at the 2014 SNPA News Industry Summit in Charlottesville.
You should not miss it.
Abernathy, Knight Chair in Journalism and Digital Media Economics at the University of North Carolina at Chapel Hill, will present a three-part strategy that defines the critical moves newspapers must make to remain competitive, engage readers and offer unique value to advertisers.
Don't be misled by the term "community newspapers." In the digital age, "community newspaper" is defined by mission, not size. As used by Abernathy, the term includes almost every newspaper in the United States – both daily and non-daily – with print circulation under 100,000.
It's important for newspaper executives to get together to talk about the future of the industry, common interests and shared concerns.
Consider what you will miss if you don't join your colleagues in Charlottesville.
Register by Sept. 12 to receive a free copy of her book: "Saving Community Journalism."
About our presenter:
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| Penny Abernathy |
Abernathy, a Laurinburg, N.C., native and former executive at The Wall Street Journal and The New York Times, specializes in preserving quality journalism by helping the news business succeed economically in the digital media environment.
At Carolina, Abernathy focuses her expertise on 21st-century economic models that will improve the ability of journalists to produce news in the public interest. Her book, "Saving Community Journalism: The Path to Profitability," is based on five years of research, involving more than two dozen newspapers around the country.
As a senior executive, Abernathy oversaw the launch of new enterprises and helped increase revenue at some of the nation's most prominent news organizations and publishing companies, including The Wall Street Journal, The New York Times and the Harvard Business Review. Prior to joining the school, she was vice president and executive director of industry programs at the Paley Center for Media in New York City.
Before moving to the business side of the industry, Abernathy served as a newspaper reporter or editor at several daily newspapers, including The Charlotte Observer, The Greensboro News & Record, The Dallas Times-Herald, The Wichita Eagle-Beacon, The Fayetteville Times and The Laurinburg Exchange.
She has a BA in history from the University of North Carolina at Greensboro, and MBA and MS from Columbia University. She attended the School of Journalism at UNC at Chapel Hill, also.
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Keywords
community newspaper, Abernathy
