Recruitment outlook: The dawn of a new era

By 2018, Borrell Associates foresees a future where employers will spend 67 percent of their recruitment marketing budgets on digital services, 23 percent on classical digital advertising, and the remaining 10 percent on traditional media advertising. The details are in its latest report, "2014 Recruitment Advertising Outlook: The Long, Gray Line."

The report lays out a scenario in which companies, while still spending $22 billion on advertising jobs, have begun ramping up their own advertising channels – like social media pages and their own websites. Online advertising is up nearly 19 percent, but expenditure on services is doubling. 

The 44-page report, including 75 charts, is Borrell Associates' annual outlook on one of the largest and most important – and often overlooked – online advertising categories.

The executive summary is available for free, here.