Sophisticated analytics and more ways to use YouTube

Part 1: Analytics in the future

As methods for tracking audience behavior continue to evolve, we get a glimpse of the future from Parse.ly Chief Executive Officer Sachin Kamdar and Chartbeat Chief Data Scientist Joshua Schwartz.
Reporting by Daniel Shapiro, Reuben Stern and Rachel Wise.

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In this extended Futures Lab Q&A, Parse.ly's Sachin Kamdar explains how publishers can best select which metrics to track. He also explains how analytics tools might help newsrooms identify things to cover.

Part 2: Doing more with YouTube

Many publishers simply use YouTube as a place to post video, but the site also offers tools for delivering news that is immediate and interactive. We explain how publishers can make use of two features: live-streaming and annotations.
Reporting by Adam Pressler and Daniel Shapiro.

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For more information:

• YouTube Creator Academy Help Page for live-streaming
• Youtube Creator Academy Help Page for using annotations

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