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How media companies can capitalize on data today

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You are sitting on more data than you realize from years of running promotions and other engagement campaigns. With the right strategies and tools, you can organize this data around individual user profiles and sell targeted marketing campaigns to your advertisers. Plus, you can strategically grow your data with promotions to learn even more about your audience. Learn how you can become a data-focused media company and open up new revenue streams, while generating more revenue from promotions.

If you'd like to talk more about how you can capitalize on the data you've been collecting for years, please email me: matt@secondstreet.com.

Matt Coen is the co-founder and president of Second Street, the leading provider of online promotions platforms and success services for the media industry. Coen also teaches entrepreneurship at Washington University in St. Louis. In 2006, Coen co-wrote and produced the award-winning documentary "Can Mr. Smith Get to Washington Anymore?"

Mega-Conference, Coen, Second Street
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