How improving color brings back advertisers

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The Alva Review-Courier is a semi-weekly newspaper in Alva, Okla. For as long as the staff can remember, the paper has suffered with poor registration and fan-out problems. As a result, the paper has lost some advertisers and has been unwilling to take on commercial work for fear of dissatisfied customers.

ProImage Press Register
software has solved the problem.

Lynn L. Martin, publisher of the Review Courier and the The Newsgram, a free newspaper distributed to all homes in a three-county area, said: "We may be one of the smallest Press Register users with only three one-hour shifts (1,200-1,500 copies) and one three-hour shift per week (13,400 copies) – that's six hours of press-work per week. So even though we can't claim savings of thousands of dollars in paper waste reduction, we do save approximately 5 percent.  However, our advantage is pride in our product and revenue gain because of significantly improved quality."

Martin said, "We are glad we invested in Press Register. It has definitely solved the fan-out issue and we have had many newspaper advertiser and reader complimentary comments saying how much better our color looks. We are no longer losing advertisers because of poor color reproduction and would feel confident in taking on outside printing jobs that we wouldn't have considered before."

About ProImage Press Register
ProImage Press Register is designed to overcome poor registration by performing precise digital scaling of the entire plate image for each separation at a very high degree of precision. It therefore corrects mis-registration on the printing press without the need to touch or modify the press. The application can scale, rotate, mirror and shift the image to be exposed on the plate. It processes the 1 bit TIFF of each individual separation (C, M, Y or K) to the appropriate size to compensate for any press misalignment or paper-stretch.

Rick Shafranek, vice president sales and marketing, New ProImage. America, Inc. says, "It (Press Register) improves final print quality, provides faster make ready, reduces waste and saves money – for newspapers of all sizes."

ProImage, Press Register, Alva
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