Walter Hussman on how the industry can finance quality

In the future, the only newspapers that will be successful are the ones that focus on quality, Walter E. Hussman Jr., publisher of the Arkansas Democrat-Gazette, told attendees at the News Industry Summit.

Quality journalism is what enabled the Little Rock paper to change its business strategy in 2012 in response to declines in ad revenues.  The paper moved to a more subscription-based revenue model – with the help of Mather Economics – and now is seeing a larger share of total newspaper revenues coming from circulation.

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