Lubbock Avalanche-Journal adds My Team Scoop platform

The Lubbock (Texas) Avalanche-Journal, owned by Morris Communications, is now utilizing the My Team Scoop platform from Presteligence for its high school sports website, LonestarVarsity.com. Fans receive score updates for area high school football teams in Lubbock and South Plains as well as news stories, schedules, photos and videos.

The site was up and running within two weeks of signing the contract.  Lubbock A-J staff jumped right in on a Friday night in the second week of high school football by running Game Tracker for the Coronado v. Odessa game, including online commentary and game highlights. Game Tracker gives a play-by-play account of the game and automatically populates scores and stats for teams and players on the site in real-time.

Lonestar Varsity joins Odessa American and Rio Grande Valley Newspapers, both of AIM Media Texas, in launching My Team Scoop for the 2014 high school sports season.