2014 Mobile and Social Solutions Conference presentations
Download available PowerPoints from the 2014 Mobile and Social Solutions Conference:
Presentations from Thursday, June 26:
• Beyond the Ink Smudge to Digital Relevancy: Social media is no longer a "feel good" tactic. It must produce results. This interactive session will look at the three populations that newspapers should include in their social media strategy: brand/newsroom, journalists/columnists, sales/advertisers. With Toby Bloomberg, Social Media/Digital Marketing Strategist, Bloomberg Marketing
• Digital Feet on the Street
How to identify the right fits and mix for your digital sales staff. ~With Charles Laughlin, Senior Vice President and Managing Editor, BIA/Kelsey and Shannon Kinney, Founder and Client Success Officer, Dream Local Digital
- Download Shannon Kinney's "Digital Feet on the Streets" Presentation
- Download Shannon Kinney's "Beyond Clicks" Presentation
- Download Charles Laughlin's MOBILE Presentation
- Download Charles Laughlin's SALES Presentation
• Think before you Tweet: The importance of a carefully drafted social media policy, with specific examples.~ With Erin Dougherty Foley, Partner, Seyfarth Shaw LLP
Presentations from Friday, June 27:
• Ready for Your Close-up: Making video central to your digital and revenue strategies. ~ With Christy Oglesby, Product Manager/External Audience, Cox Media Group and Rich Forsgren, Chief Technology Officer, Times Publishing Company - Erie Times-News and www.GoErie.com
• Siri, Tell Me What's Ahead in Mobile: How the huge growth in mobile is reshaping content - from its creation to its delivery to its revenue potential. ~ With Cliff Barrett, Mobile and Emerging Technologies Product Manager, CNN Digital and Shannon Kinney, Founder and Client Success Officer, Dream Local Digital