Pre-Conference Bonus Session

Simplifying Digital Services Selling

... for easy deployment and big profits!

Posted 12/12/13
Pictured left to right: Mike Blinder (moderator), Jerry Healey, Matt Lohrmann, Tim Prince, Terry Ward and Katie Wilson

Can media companies, with limited resources, sell services beyond print and banner ads to small business owners?

Internationally recognized multimedia consultant Mike Blinder and a panel of media executives – from markets of all sizes – will discuss how they make sizable profits by expanding product offerings to digital services, social networking assistance and native advertising sales.

Panelists are:

  • Jerry Healey, president, Colorado Community Media, Golden, Colo.
  • Matt Lohrmann, online sales manager, Walla Walla Union-Bulletin, Walla Walla, Wash.
  • Tim Prince, vice president, Boone Newspapers Inc., and president and publisher of the Shelby County Reporter, Columbiana, Ala.
  • Terry Ward, chief operating officer, KPC Media Group, Fort Wayne, Ind.
  • Katie Wilson, digital advertising director, The Quad-City Times, Davenport, Iowa

ARRIVE EARLY and join us on Monday morning, Feb. 24, from 10 a.m. to Noon to learn some easy-to-implement ways to use your existing sales resources to capture new revenue.

"Many client media companies have started separate digital agencies, offering marketing solutions (beyond inches and banners) to their advertisers," said Blinder, when asked why he chose to put this panel together. "However, I wanted to focus this program on successful newspapers that have chosen not to staff up heavily with separate digital sales teams and pay hefty vendor fees for outsourced services. Instead, they have found innovative, profitable, turn-key ways to expand product offerings that are being taken to market by legacy sales teams, using existing resources."

Panelists will show examples of how digital solutions can still be offered in tandem with the "core competency" of readership and audience that newspapers generate with their products and platforms. 

Attendees will learn from actual case studies centering on:

  • Ways to  have local advertisers' social media  infused with editorial content for big profits.
  • How newspapers can cost effectively commingle native (sponsored)  articles within their existing sites, and how this new, profitable form of sponsored-content marketing can be sold easily by legacy print sales teams.
  • Selling websites and mobile platforms – without needing in-house development teams and a separate digital sales force.
  • How online contests can build profits and a social footprint ... for huge returns.

All who attend will leave with actionable ideas, sales methods and materials that can be used instantly, within their own markets.

There is no additional cost to attend this pre-conference session.

There are lots of advantages to registering early for the Mega-Conference:

  • Save $45 per night on your hotel room. Resort King rooms are available for $140 a night ($115 + $25 resort fee).  Reservation must be made by Feb. 3 to receive this discounted rate. (reserve your hotel room)
  • Save $100 per person on your registration fee (must register by Jan. 24)

For complete details about the Mega-Conference, click here.

No comments on this story | Add your comment
Please log in or register to add your comment
© 2014 Southern Newspaper Publishers Association | Membership | Privacy policy | Contact us | About us | Powered by Creative Circle Media Solutions