Newspapers need to develop unique mobile products for two distinct audiences

Mobile products intended primarily for print subscribers will need to appeal to a relatively affluent audience consisting primarily of seniors who are retired or near retirement, according to the latest report from the Donald W. Reynolds Journalism Institute-Digital Publishing Alliance Mobile Media Research Project.

Mobile products aimed at non-subscribers will need to focus more on the interests and proclivities of a much younger audience, says the report. More detailed information and charts can be found here.

The purpose of the mobile research project is to understand how users of mobile media devices consume news content. RJI-DPA conducts a national online survey during the first quarter of every year. The project began in 2010.

The Digital Publishing Alliance (DPA) is a member-supported initiative of the Reynolds Journalism Institute. Its mission is to bring together leaders and innovators from forward-thinking organizations to pursue new strategies, digital content products and business models for publishing and journalism, with an emphasis on news applications for media tablets and e-readers.