Newscycle Solutions expands mobile business with DoApp acquisition

Newscycle Solutions has acquired DoApp, Inc., a mobile application development and mobile ad network company.

With over 500 customers using the DoApp platform, the company has developed more than 1,500 mobile apps for the news publishing and broadcast industries. The DoApp product portfolio includes DoApp Mobile Publishing and Advertising, a platform for media companies to deliver content on mobile devices through native apps and the mobile web. DoApp also developed the self-serve mobile advertising solution, Adagogo, providing local advertisers a fast and simple tool to reach customers across mobile news, sports and weather apps. DoApp's latest offering, Readful, is a mobile news content sharing and curation platform.

Newscycle will integrate the DoApp mobile technology into a newly formed mobile product pillar, enabling the company to expand its mobile offerings for digital publishing, advertising and audience management.

"The DoApp acquisition allows Newscycle to extend our efforts in helping media companies embrace mobile-first workflows and build new mobile revenue streams," said Preston McKenzie, CEO of Newscycle Solutions. "By adding the DoApp mobile development expertise, technology platform and ad network to the Newscycle portfolio, we further expand our ability to introduce new value-added mobile solutions to our combined client base."

"Mobile is an important focus for media companies competing in a digital world," said Wade Beavers, president of Mobile at Newscycle Solutions and former CEO of DoApp. "We look forward to combining our efforts to offer an even wider range of innovative mobile solutions to the global media industry."

DoApp was founded in 2008, and today the company has a diverse set of media customers in local television, radio and newspaper publishing markets. Based in Minneapolis, Minn., the DoApp development and business operations team will join efforts with the Newscycle team in Bloomington, Minn. DoApp's customers will continue to receive the same levels of high-quality service for all mobile products while also gaining the benefits of Newscycle's global resources and experience.

"DoApp has led the way for media companies to be the best in their markets with an awesome mobile experience that hasn't been matched," said Beavers. "Becoming part of the Newscycle family will allow us to create a more complete experience that will take publishers forward and connect them to their audiences across all devices."

The transaction closed on June 10. Financial terms have not been disclosed.