Reader's Corner

Millennial marketing insights for today's high-tech, hyper-social and mobile world

Posted

You've heard of Yuppies (Young Urban Professionals) and DINKs (Double Income No Kids) but have you heard the newest acronym HENRYs? HENRY, which stands for "High Earning, Not Rich Yet," is the latest acronym to describe the affluent Millennial generation. Currently the Millennials control financial assets worth more than $1 trillion, and in the next few years their spending will surpass that of the Baby Boomers. The video snippets from one of Ryan Jenkins' latest Millennial marketing keynotes could help align your brand with the emerging HENRYs. View this video from Ryan Jenkins of Next Generation Catalyst.

Reader's Corner contains, from time to time, links that require registration on another site. Registration rules and requirements are established by the host site and participation by eBulletin readers is entirely voluntary. Articles cited here do not necessarily reflect the opinions of SNPA or its Board of Directors. Links refer the reader to the source material.

Reader's Corner, Millennials
Calendar View all