Making Print YOUR Competitive Advantage for Online Promotions
Online promotions are exploding and are expected to produce revenue of nearly $80 billion by 2017. Newspapers can continue to get their share of this revenue by integrating their online promotions with print components – a unique way to amplify online promotions that newspapers can easily tap into.
Newspapers of all sizes are driving serious revenue, with some seeing more than $100K from a single promotion.
During a Tuesday morning break-out session on Feb. 25, Second Street's Julie Foley will explore how the power of print can help your online promotions reach new heights.
About our presenter:
Foley is Second Street's director of affiliate contesting success. She works with nearly 2,000 UPICKEM partners to help them succeed with online contests. As a former partner and online sales and marketing director for The Statesboro Herald, Foley was a huge advocate for the power of contests. In her time at the paper, she ran 50 contests and generated thousands of dollars in sponsorship revenue.
This segment of the program is one of 15 break-out sessions that Mega-Conference attendees will have to choose from over the course of the conference. The program will include a combination of general session programs and concurrent workshops, designed to let attendees choose those sessions that most fit their needs.
Topics on Monday included developing new print circulation, digital development, best approaches to competition, personnel (finding, recruiting, training and managing) and managing your staff (dealing with strife, reviews, reprimands and terminations). On Tuesday, the agenda will focus on content, niches and how the world sees us (and what to do about it).
Future eBulletins will examine some of the ideas that came out of this meeting, beginning with a look at how one company evaluates editorial excellence produced by its newsrooms.
Special thanks to Dolph Tillotson, president of Southern Newspapers, Inc., for moderating the Forum.