Mega-Conference, Feb. 24-26

Making Print YOUR Competitive Advantage for Online Promotions

Posted 1/24/14
Julie Foley

Online promotions are exploding and are expected to produce revenue of nearly $80 billion by 2017. Newspapers can continue to get their share of this revenue by integrating their online promotions with print components – a unique way to amplify online promotions that newspapers can easily tap into.

Newspapers of all sizes are driving serious revenue, with some seeing more than $100K from a single promotion.

During a Tuesday morning break-out session on Feb. 25, Second Street's Julie Foley will explore how the power of print can help your online promotions reach new heights.

About our presenter:

Foley is Second Street's director of affiliate contesting success. She works with nearly 2,000 UPICKEM partners to help them succeed with online contests. As a former partner and online sales and marketing director for The Statesboro Herald, Foley was a huge advocate for the power of contests. In her time at the paper, she ran 50 contests and generated thousands of dollars in sponsorship revenue. 

This segment of the program is one of 15 break-out sessions that Mega-Conference attendees will have to choose from over the course of the conference.  The program will include a combination of general session programs and concurrent workshops, designed to let attendees choose those sessions that most fit their needs.

Foley, contests
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