Reader's Corner

Newspapers take center stage during holiday shopping season

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There is only one question on the minds of retailers and advertisers for the next two months – what is the best way to reach consumers?

The answer this year, as it has for many years prior, is newspaper media.

As we enter an exciting holiday shopping season, retailers will experiment more than ever with mobile apps, geolocation push notification and other advertising strategies to reach elusive consumers. However, data reveals that one of the most effective methods remains print and digital newspaper advertising.  Read more from Caroline Little of the Newspaper Association of America.

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