LEAP Media Solutions and BlueVenn partner to support newsmedia

LEAP Media Solutions and BlueVenn have announced a strategic partnership to support clients that license BlueVenn's best-in-class marketing automation platform – newsmedia MAAX^TM – to drive intelligent marketing on behalf of its clients through predictive modeling and segmentation, campaign design and channel-integrated marketing automation, business analytics, strategy consulting and support.

Among the many services LEAP Media Solutions provides to newsmedia organizations are:

• End-to-end campaign design, programming and execution of customer lifecycle management, direct marketing, email marketing, telemarketing and content automation via RSS with client content management systems.
• Integration of first-party customer contact data, including telemarketing disposition, direct mail and email engagement history for ongoing refinement and optimization of target marketing programs.
• LEAP's proprietary Targeted Growth Model audience scoring and segmentation system.
• LEAP's online reporting suite for customer retention and campaign response analytics.
• LEAP's digital marketing automation studio, including integration with newsmedia MAAX^TM via API.
• Strategic support for monthly and annual channel plan development and ongoing management.
• Management consulting to assist newsmedia clients to optimize newsmedia MAAX^TM through first- and third-party data integration, process mapping and development of automation routines.
• Assistance with new revenue development opportunities by leveraging the customer intelligence infrastructure, marketing automation and analytics features on behalf of advertisers.

In announcing the partnership, BlueVenn's U.S. Vice President of Sales Gary Gilchrist said, "BlueVenn is extremely confident in its decision to partner exclusively with LEAP Media Solutions so that together we can focus on growing our footprint within the newsmedia industry. We have long recognized LEAP's thought leadership and appreciate their ability to provide end-to-end marketing services in a changing market where there is a growing desire for organizations to partner for these important functions.  By combining BlueVenn's state-of-the-art MAAX^TM platform with LEAP's marketing services and insight, we are together uniquely positioned to drive success for our newsmedia clients."

Tom Ratkovich, managing partner, LEAP Media Solutions, added: "MAAX^TM has been a critical component of LEAP's customer intelligence infrastructure.   MAAX^TM has a proven record as a BIG data solution that is able to integrate various sources of data to allow for deep analysis and segmentation of customers, to build models and personas of customers and managing marketing campaigns in an efficient, automated manner.  We are thrilled to now be able to extend these solutions and capabilities to the entire newsmedia community through a strategic alliance with our partners at BlueVenn."