Learn proven strategies for taking back your classified marketplace
Newspaper publishers and advertising executives from newspapers of every size will learn proven strategies that they can implement to win back print and online recruitment, automotive and real estate revenue during the Key Executives Mega-Conference.
During a Tuesday morning break-out session on Feb. 25, Janet DeGeorge, president of Classified Executive Training and Consulting, will demonstrate how newspapers have seen a return of classified revenues and improvements in circulation.
She asks: "Will 2014 be a record breaker for your classified revenue? Or more of the same decline?"
"To be a record breaker,"DeGeorge says, "you will learn from my presentation how to take back your classified marketplace and keep it growing far into the future."
This segment of the program is one of 15 break-out sessions that Mega-Conference attendees will have to choose from over the course of the conference. The program will include a combination of general session programs and concurrent workshops, designed to let attendees choose those sessions that most fit their needs.
About our presenter:
As president of Classified Executive Training & Consulting, DeGeorge specializes in print/online and display classified advertising sales strategies for newspapers and websites, aggressive sales training of inside and outside sales reps, training of new classified managers, and redesigns of print and online products and rate packages to uncover new revenue sources.
DeGeorge first started her newspaper career at the San Jose Mercury News over 20 years ago. She graduated from San Jose State University with a degree in advertising and marketing and has completed all course work toward a Masters of Science in Mass Communication.
She spent 13 years at the Mercury News, much of it as a manager of the inside sales team, then relocated to Southern California as recruitment advertising manager before moving to Arizona where she was the classified advertising director of the Scottsdale & Mesa Tribune for seven years.
She is a former vice president of the Western Classified Advertising Association, a key speaker at both local, regional and national advertising conferences, and has had numerous articles published in newspaper trade magazines.
She can be reached at firstname.lastname@example.org or by phone at (602) 717-7473.
The Mega-Conference has topics for newspapers of all sizes and numerous break-out sessions, allowing attendees to select those sessions that will most benefit their operations. To take full advantage of all conference topics, publishers are encouraged to bring their key department heads with them. More