Engine 212° helps businesses follow their customers' tracks

A new product of Morris Publishing Group, Engine 212°^TM, combines all of the services that businesses need in order to "follow their customers' tracks" – demographic targeting, category targeting, contextual targeting, key word retargeting, search retargeting and website retargeting. Engine 212°^TM accomplishes all of these needs in one campaign.

Unlike traditional campaigns, Engine 212°^TM can target a company's key audience based on search data and not just past behaviors.

The Internet and Internet searches have changed. People don't just use Google or Yahoo! for searches today, and many specialty sites now allow content specific searching. Engine 212°^TM can follow a company's customers and deliver its message almost anywhere on the Internet, combining the effectiveness of search with the global reach of display advertising, allowing a business to put its ad in front of potential customers based on their recent Internet searches and the content they are viewing.

Engine 212°^TM is straightforward – businesses will know who their advertising is reaching and how they are being reached. This program is designed to help businesses achieve their goals – whether it be conversions, increased clicks, larger audience or deeper campaign insights.