Brian Condon joins Alliance for Audited Media
The Alliance for Audited Media has named Brian Condon as executive vice president of commercial development. In his new role, Condon will help provide AAM clients and partners with cross-media solutions that empower advertisers, ad agencies and media companies to transact with greater trust and confidence. His responsibilities include sales, business and industry development, and oversight of the organization's client relations teams in New York, Toronto and Arlington Heights, Ill.
Condon joins AAM with more than 20 years of experience in the information services field. Most recently, he served as executive vice president of commercial development at Scarborough Research. Condon has held similar senior positions at Nielsen Online and NetRatings, among others.
"Brian has a deep understanding of the media ecosystem," commented Tom Drouillard, AAM's CEO, president and managing director. "He brings a strategic approach that will help AAM build new relationships in the digital arena and expand key areas of our business. These skills, coupled with his extensive expertise across multiple platforms, make Brian the perfect candidate for this important new position."
With online ad fraud a growing concern, Condon will work across AAM's customer base and its industry partners to ramp up digital audit services that address compliance with guidelines for such areas as ad viewability, clicks, web impressions, rich media, brand safety, ad delivery and more.
"I'm looking forward to working for AAM during such a significant time," Condon said. "Fraud is an issue that touches all parts of the media business and I've seen first-hand the genuine need for an organization like AAM to work on behalf of the industry. I believe our mission of providing greater transparency to buyers and sellers alike, combined with our collaborative tripartite organization, ideally positions us for the challenges our customers face."