Fall in love with these 4 Valentine's Day promotions

Posted

Valentine's Day is one of the biggest consumer holidays of the year. In 2015, spending hit $19.5 million, the highest number on record.

But it's not just a time for chocolates and flowers, it's a perfect opportunity for online promotions. Take advantage of this February's spending frenzy by trying out these Valentine's themed promotion ideas:

  • Valentine's Quiz Bundle
  • Cutest Couple Photo Contest
  • Valentine's Themed Sweepstakes
  • Single Merchant Spa Card


Valentine's Quiz Bundle


You already know that Valentine's quizzes can be incredibly successful; this year bundle trivia and advertiser quizzes and sell to one advertiser. This will bring in more revenue and give you a campaign to run leading up to the big holiday.

Cutest Couple Photo Contest


Valentine's Day is a great time to run a cutest couple photo contest. These contests are ideal for targeting a specific audience, social growth as people share and campaign to win, and growing qualified leads for advertisers. Not only can this contest be a huge revenue-producer for you, but we've even seen it grow monthly page views by over 180 percent.

Valentine's Themed Sweepstakes


With prizes like a date-night giveaway or a romantic weekend getaway, a sweepstakes can be a perfect fit for the Valentine's season. Sweeps are a quick, easy way to grow your database and engage a large audience. Plus, this holiday targets some timely advertisers (jewelers, florists, specialty retail) that readers may not usually spend with the rest of the year.

Single Merchant Spa Card


The average American will spend more than $140 on Valentine's Day gifts. Take advantage of this gift-giving frenzy by selling a single merchant spa card. Consumers can treat their loved one to a great gift – or maybe just treat themselves! Spa cards can make a big hit in any size market.

To learn more, watch this video on secondstreetlab.com.

Matt Coen is the president and co-founder of Second Street, a leading provider of private-label online promotions platforms and partner success services for media companies based in St. Louis, Mo. He can be reached at (314) 880-4902 or matt@secondstreet.com.

Coen, promotions, Valentine's Day
Calendar View all