A+ for Advanced Digital Sales Training Course

Early reviews show that the Advanced Digital Sales Course, part of the Sales Certification training program offered by the Local Media Association (and co-sponsored by SNPA), is exactly what media companies need and appreciate.

For usefulness, the training is getting grades of 4.8 on a scale of 5, and post-training evaluations point to high levels of usefulness and satisfaction.  "The (Advanced Digital Sales Certification) training provided me with an overall sense of security to sell digital advertising," said one recent graduate.

The multi-module online training program is ideally suited for reps who need to up their digital sales skills, for use as a tool to qualify prospective digital sales employees or for use as a must-pass for continued employment.  With a clear shift of advertising dollars to digital, this training is vital for media reps and the modest investment is easily justified.

A sample of one of the modules, "Prospecting in the Digital Age," is accessible at the top of this page.  Or, click here.

"One unique part of the Advanced Digital Sales Course is that the modules are broken down into five main categories, one being 'Business Development Using Digital Tools.' In this category, there are modules for Prospecting in the Digital Age, Social Prospecting, LinkedIn, Digital Conversation Starters, Focusing Your Leads and Inbound," says LMA Sales & Marketing Director Peter Conti.  "This program not only teaches you how to best sell digital ad products and services but how to better use digital tools to increase your leads."

Tre training is demanding and certification is awarded only when a 90 percent, or better, passing grade is achieved. 

This self-paced online course consists of 26, 15- to 25-minute video modules. 

SNPA members get a special price of $50 off the non-LMA member price.  SNPA's Media Association Partner price is $545.

1 Digital Intro
2-7: Sales Development Using Digital Tools
2 Prospecting in Digital Age (view this module now on YouTube)
3 Social Prospecting
4 LinkedIn
5 Digital Conversation Starters
6 Focusing Your Leads
7 Inbound
8-10: Multi-Platform Proposal Development
8 Multi Platform
9 One Page
10 Niches
11-13: Setting Client Expectations
11 Presenting
12 Objections
13 Monitor
14-19: Digital Ad Formats
14 Display
15 Online
16 Social Media
17 Mobile Marketing
18 Deal Promotions
19 Email Marketing
20-25: Digital Sales Ideas by Business Category
20 Automotive
21 Retail
22 Healthcare
23 Financial Services
24 Restaurants
25 Home Services
26 Sales Habits

For more information, contact Sales & Marketing Director Peter Conti at Local Media Association: (804) 360-9434 or email him at peter.conti@localmedia.org.