Common Goals

Automotive advertising in the digital age

Left to right: Steve Hennessy (moderator), Ed Cicale, John Lambis and Monica Mellier Reagan.
Left to right: Steve Hennessy (moderator), Ed Cicale, John Lambis and Monica Mellier Reagan.
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Digital disruption poses challenges for both auto dealers and newspapers.  A Tuesday morning session at SNPA's News Industry Summit will feature advertising representatives from three auto dealer groups – a privately-held dealership, a large publicly-held company, and a national agency that represents auto manufacturers. 

This panel will talk about the way consumers buy cars, how dealers market automobiles, the competition for automobile advertising, and they will answer your questions.

Steve Hennessy, dealer principal with Hennessy Automobile Companies in Atlanta, Ga., will be the session moderator. 

Panelists are:

  • Ed Cicale, vice president of media, AutoNation, Fort Lauderdale, Fla.
  • John Lambis, owner and president, Lambis & Associates, Atlanta, Ga.
  • Monica Mellier Reagan, group media director, Team One, Los Angeles, Calif. 

Our presenters:

Stephen Hennessy, together with his brothers Mark and Peter, owns and operates his family's Atlanta-based Hennessy Automobile Companies. The largest privately held automobile retailer in the state of Georgia, Hennessy is also one of the leading retailers in the Southeast. The company markets a broad cross section of Domestic, European and Japanese new and used vehicles.

Ed Cicale is vice president of broadcast and brand at AutoNation where he is responsible for developing the marketing strategy and positioning for the AutoNation brand and more than 250 dealerships.  His responsibilities include managing and directing traditional advertising campaigns, media strategy, media placements, creative concepts, point of sale and collateral material to build brand equity, consideration and sales. 

John Lambis is owner and president of Lambis & Associates.  Formed in 1989, L&A is a full-service advertising agency in Atlanta, Ga., focusing on automotive advertising.  In addition to being the Agency of Record for an Atlanta dealer group with 12 franchises for the past 22 years, L&A has been associated with the following dealerships: Volvo, Cadillac, Audi, Volkswagen, Toyota and Honda.  L&A responsibilities include marketing strategies, creative, budgets, placement negotiations, print, digital, broadcast, direct mail and billboard advertising.

Monica Mellier Reagan has more than 25 years of experience in the advertising industry.  Prior to joining Team One's Los Angeles office in 2007, she worked on a variety of brands at both FCB and Saatchi LA.  Serving as group media director, she was initially hired to oversee media for the Ritz-Carlton, Lexus and the Lexus Dealer Association. Today, the Lexus Dealer Association and its 234 dealers keep her travelling across the country.  Her team is responsible for developing multi-media marketing plans that help drive retail engagement. 

More details:

SNPA, News Industry Summit, automotive, Hennessy, Cicale, Lambis, Reagan
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