AP adds live blog to NFL Sunday lineup

St. Louis Rams quarterback Austin Davis (9) is sacked by Miami Dolphins defensive tackle Garrison Smith (68) during the first half of an NFL preseason football game, Thursday, Aug. 28, 2014 in Miami Gardens, Fla. (AP Photo/Wilfredo Lee)

ASSOCIATED PRESS

The Associated Press has added a live blog on NFL Sundays to its lineup of professional football coverage.

The blog, which debuted Sunday, Sept. 7, gives readers a true second-screen experience and helps drive traffic to AP members via the Pro32 Digital News Experience, an embeddable package of Web-exclusive coverage produced by AP's sports staff.

AP reporters and photographers at every game will contribute live updates from the sidelines, fantasy information, statistics, injury news and behind-the-scenes images and notes. AP sports editors will highlight tweets, Vines and Instagram posts from around the social media universe, incorporating that content with AP's on-the-scene reporting and the cooperative's vast archive of NFL photography. 

"Readers' appetite for NFL news is at an all-time high, and Pro32 Sundays will give AP members a chance to highlight the latest NFL content while the games are going for fans using any device," said AP Global Sports Editor Michael Giarrusso. "And not just in 140-character bursts. The blog will include multi-format content of all types, leaning heavily on the storytelling ability of our reporters and photographers."

Each Sunday the Pro32 blog will begin publishing early in the day with pregame warm-ups and continue until the last interview from the late game on Monday morning.

The blog will be published exclusively on the Pro32 Digital News Experience, which is used by hundreds of websites across the United States, and on AP Mobile, the award-winning app with news from AP and more than 1,100 local content providers.

Download AP Mobile from the Apple iTunes or Google Play app stores.