The 2014 Advertising Outlook in YOUR Market
As marketers adjust media spending, local advertising is gaining in popularity. In 2014, for the first time, local advertising will surpass $100 billion, or 37 percent of all U.S. advertising expenditures.
What's happening in your market?
During the opening general session program at the Key Executives Mega-Conference, Gordon Borrell, CEO of Borrell Associates, will offer insights on the biggest national trends.
He also will give attendees who registered by Jan. 10 a free forecast for their specific markets, showing how much local businesses will spend on newspapers, radio, online, TV, direct mail, yellow pages, cinema, local cable and outdoor advertising.
"Standing on stage blabbing about trends in local advertising is like handing out rice cakes. They're somewhat filling, but not very nutritious," says Borrell. "Every local market is different, which is why we'll be handing out reports tailored to each attendee's market, forecasting ad spending across 12 media channels (newspapers, radio, TV, outdoor, online, etc.).
"That makes any discussion about trends in local advertising three-dimensional and certainly a lot more actionable. The reports and presentation will also deliver a vital bit of information for anyone trying to play the digital advertising game: How much could you be making in your market?"
Winners of SNPA's Photo/Video Contest will be announced Wednesday, Oct.7, at the News Industry Summit in Savannah.
Two sets of awards will be presented – awards in the Members' Choice Category (voted on by SNPA members) and awards from official contest judges (selected by The Associated Press).
By 10 a.m. that morning, awards will be announced on this website.More
Question: The State Department of Unemployment sent the newspaper a multi-page questionnaire trying to determine the independent contractor status of a newspaper carrier. Is the newspaper obligated to complete this form and send it back to the Unemployment Department?
Click MORE to read the response from Michael Zinser of The Zinser Law Firm.More