The 2014 Advertising Outlook in YOUR Market
As marketers adjust media spending, local advertising is gaining in popularity. In 2014, for the first time, local advertising will surpass $100 billion, or 37 percent of all U.S. advertising expenditures.
What's happening in your market?
During the opening general session program at the Key Executives Mega-Conference, Gordon Borrell, CEO of Borrell Associates, will offer insights on the biggest national trends.
He also will give attendees who registered by Jan. 10 a free forecast for their specific markets, showing how much local businesses will spend on newspapers, radio, online, TV, direct mail, yellow pages, cinema, local cable and outdoor advertising.
"Standing on stage blabbing about trends in local advertising is like handing out rice cakes. They're somewhat filling, but not very nutritious," says Borrell. "Every local market is different, which is why we'll be handing out reports tailored to each attendee's market, forecasting ad spending across 12 media channels (newspapers, radio, TV, outdoor, online, etc.).
"That makes any discussion about trends in local advertising three-dimensional and certainly a lot more actionable. The reports and presentation will also deliver a vital bit of information for anyone trying to play the digital advertising game: How much could you be making in your market?"
A multi-platform, customized program will deepen Poynter's training agreement with Journal Media Group and will include strategic training for the company's digital news leaders.More
The Daily Herald, a 7,500-circulation daily in Roanoke Rapids, N.C., is seeking an experienced news editor to help take its local content to the next level.
The News Editor will report to, and work with, the Managing Editor to oversee the news team, develop and assign stories, edit local and wire copy, promote online coverage and The Herald's social media presence as well as serving as editor of two magazines. Learn more about this listing.More
Online Media Campus has a great collection of editorial- and revenue-focused webinars that can be viewed at your convenience – as often as you would like to view them. There are a dozen or more webinars available in each category, available at $35 per session (free if you registered for the live session).More