2013 Real Estate Advertising Outlook

After years of decline, real estate is finally on the rebound. Borrell Associates says it's shaping up to be a $27.3 billion category, up nearly 10 percent from 2012. Borrell's annual review of advertising and marketing trends takes a deep dive into how this category has been reshaped over the past 15 years. The big headlines: Spending on newspapers is no longer declining, spending on homes magazines is up 30 percent, and online ad spending – while up nearly 17 percent this year – is likely to begin flat-lining soon.  Read more from Borrell Associates.

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