A Veterans Day section or advertising promotion isn't an original idea, but The Sault News' circulation is 2,700. So getting 400 families to submit photos and basic information about their loved ones who served their country represents an impressive amount of reader engagement.MORE
With Memorial Day just a few months away, other newspapers might find this Best Revenue Contest idea to be something that would work well in their markets, too.MORE
Digital disruption is now decades old to both the music and the newspaper industry. Massive shifts in platforms and business models have forced publishers and content creators to take new paths and learn some important lessons along the way.
At the upcoming SNPA News Industry Summit, join industry veteran Carol Hudler as she interviews Mark Montgomery, a music industry verteran and serial entrepreneur to understand how the lessons learned and paths taken in the music industry might provide insights that could help local media operations today.More
Recruiting and retaining great sales representatives is a key concern for most newspapers. The closing session at the SNPA News Industry Summit is a don't miss for any paper that wants to improve its sales numbers.
On Friday, Oct. 12, Tom Black, owner and founder of the Tom Black Center for Excellence, will focus on the characteristics of a great salesperson, a great manager and a great company. Participants can expect to take away a set of principles that they can implment in themselves and their companies.
You'll hear ideas that built several billion-dollar sales organizations, from a man who has taken two companies from zero to public companies.More