Tronc is changing its name back to Tribune Publishing.

The Chicago-based company announced the decision on Thursday.

The name change will take effect after the market closes Tuesday. Beginning Wednesday, the company's stock will trade on the NASDAQ under the new ticker symbol TPCO.

Less than three weeks after buying The Virginian-Pilot (Norfolk, Va.), media giant Tronc replaced the newspaper's top editor with Marisa Porto, who also leads the Daily Press in Newport News.

Tronc executives made the announcement during a meeting in The Pilot's newsroom. Porto takes over for Steve Gunn, who held the position for three years.

The Virginian-Pilot (Norfolk, Va.) has been sold to tronc, formerly known as Tribune Publishing. It also owns the Daily Press of Newport News.

The cash purchase price was $34 million.

Tronc, Inc. has announced the launch of branded content and events agency, Studio 1847.

Studio 1847 will serve as the brand marketing division of tronc, partnering with advertisers to engage consumers in new, innovative and experiential ways.

Justin Dearborn, chief executive officer of tronc, Inc., has been named chairman of the board of tronc. Michael Ferro is retiring from the Board of Directors as the company prepares to close on the $500 million sale of the Los Angeles Times to local ownership.

With an enhanced balance sheet following the sale of the California News Group, tronc, Inc. is embarking on a national digital growth strategy through its newly reorganized Tribune Interactive division, which will operate the digital functions of the company, as well as pursue strategic growth investments and acquisitions, such as its newly announced majority ownership in high growth consumer reviews and e-commerce company, BestReviews.

tronc, Inc. has appointed Marisa Kollias as vice president of corporate communications. Kollias will be based in Chicago and report directly to tronc CEO, Justin Dearborn.

tronc, Inc. has entered into a non-binding letter of intent to acquire Wrapports Holdings, LLC, the owner of the Chicago Sun-Times and other media assets, including its minority ownership interest in digital content network business Aggrego, LLC, the alternative weekly Chicago Reader and syndicated column The Straight Dope.

The announcement comes as Wrapports, at the request of the U.S. Department of Justice's Antitrust Division, publishes notice today of its plan to sell the Sun-Times to a buyer that will continue to publish the paper.

In a statement today, Gannett Co. Inc. said that although it had been in discussions with Tribune Publishing, now known as tronc, it "determined not to pursue an acquisition."

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tronc, formerly Tribune Publishing, is splitting itself into two separate business units for reporting purposes, the company has announced. Its print publishing arm has been christened "troncM" (for "media") while its digital publishing arm is "troncX" (for "exchange").

The troncM segment includes revenue from print circulation, advertising, and direct mail and expenses related to content, ad sales, distribution and marketing.

The troncX segment includes revenue from digital advertising and digital-only subscriptions, as well as from the Tribune Content Agency, the marketing agency Motiv8 and the real-estate site "For Sale By Owner." Its expenses include dedicated digital staff.

Splitting the business into two reporting segments is a way to separate continuing losses in print circulation and print advertising from the digital side of the business that tronc clearly sees as the future.

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