Tobacco companies begin running court-ordered ads about consequences of smoking 11/28/17

On Nov. 26, the major U.S. tobacco companies began running court-ordered newspaper and television advertisements about the deadly consequences of smoking and secondhand smoke, as well as the companies' intentional design of cigarettes to make them more addictive.

The ads are the culmination of a long-running lawsuit the U.S. Department of Justice filed against the tobacco companies in 1999. A federal court in 2006 ordered the tobacco companies to make these "corrective statements." After 11 years of appeals by the tobacco companies, a federal judge issued a final order directing them to begin running the ads in newspapers on Sunday, Nov. 26, with the television ads beginning the following day.

The defendant tobacco companies were ordered to purchase five full-page ads in the first section of the Sunday edition of the 50+ newspapers specified by the court. Each newspaper ad will contain one of the five corrective statements.