Last-minute deal: Three holiday sections for $100 total 11/13/18

GateHouse Media has a special last-minute deal for SNPA members. Only $100 for all three of its top-quality special holiday sections: Gift Guide, Cookbook and Entertaining, and Holiday songbook

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North Carolina paper sells ads for elementary school folders 11/13/18

By Jane Nicholes, SNPA Correspondent

When elementary school children in Wilson, N.C., go home with communications folders for their parents, so do ads from The Wilson Times.

"Our advertisers love it, because it's not very often that we can give them an opportunity for something that will last so long. We give them visibility throughout the school year," said Shana Hoover, director of sales and marketing for The Times.

The promotion is in its second school year and was presented at a recent SNPA P2P video conference. The ad space sold out in a week, generating $6,455.

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SNPA has non-traditional revenue ideas to share in a video conference call 9/13/18

Need to fill in some revenue gaps before the end of the year or get some new ideas for 2019?

SNPA will host a free video conference for members on Thursday, Nov. 15, focused on best non-traditional revenue successes: events, newsletters, books, crowdsourcing, social media campaigns, etc.

Share your best idea and invest 60 minutes with us. Then go back to your staff with a pile of great ideas!

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Great conference! Big savings. But only until Friday. 5/7/18

Here's just one session that awaits at Mission One: Revenue: How GateHouse makes so much money with events! And, you can too!

This reduced pricing ends after Friday.

  • $395 for first attendee from SNPA, Inland or Blinder Group client
  • $200 for second and subsequent attendees from the same newspaper
  • $595 non-member
Don't delay! Seating is limited to 100 attendees. MORE

Recipe for revenue 5/1/18

By Jane Nicholes, SNPA Correspondent

Publishing a recipe card a day made nearly $1,000 a month for The Times Leader in Martins Ferry, Ohio, and readers called if it was left out. The concept was simple: Sell a 2 x 1 ad that runs along the bottom of a 2 x 5 space, and fill the rest of the space with a recipe. The size is small enough to clip and save like a recipe card, with the advertiser as the sponsor.

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A smash-hit special section 4/24/18

By Jane Nicholes, SNPA Correspondent

A Veterans Day section or advertising promotion isn't an original idea, but The Sault News' circulation is 2,700. So getting 400 families to submit photos and basic information about their loved ones who served their country represents an impressive amount of reader engagement.

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Warm them up 4/17/18

By Jane Nicholes, SNPA Correspondent

The Omaha World-Herald called its drive to bring in new business "Win Back Win Big," and with $480,000 in new advertising in the first quarter of 2017, the strategy was a big success.

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Draw digital subscribers with newsletters 4/10/18

By Jane Nicholes, SNPA Correspondent

The Post and Courier of Charleston, S.C., is growing revenue by monetizing newsletters. During last month's P2P video conference call, SNPA members heard how the paper has changed its focus, added or redirected staffing to oversee all newsletters and craft daily news newsletters, and changed its sales approach.

If you missed the call, here's where you can catch up on this GREAT IDEA.

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Puzzling out new revenue 3/27/18

By Jane Nicholes, SNPA Correspondent

Here's a revenue-generating idea that is simple, inexpensive and keeps readers looking at an ad for 30 minutes. People participating in SNPA's recent Publisher-to-Publisher (P2P) video conference call already know what it is.

Everyone else, pay attention.

Trevor Evans was advertising manager at The Express in Lock Haven, Penn., when he was told to come up with a way to make up for $5,000 in lost revenue, and do it quickly. The result was a 16-page special tabloid section of Word Search puzzles tied to ads. It made more than $5,000, and he sold it in two hours by making phone calls to legacy advertisers as he was driving.

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Best citywide ballots of 2017 3/6/18

By Matt Coen, president and co-founder, Second Street

At this year's Second Street Awards, the best citywide ballots of 2017 were recognized.

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