Newsroom employment dropped nearly a quarter in less than 10 years, with greatest decline at newspapers 8/6/18

Newsroom employment across the United States continues to decline, driven primarily by job losses at newspapers. And even though digital-native news outlets have experienced some recent growth in employment, too few newsroom positions were added to make up for recent losses in the broader industry, according to a Pew Research Center analysis of Bureau of Labor Statistics Occupational Employment Statistics survey data.

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Distinguishing between factual and opinion statements in the news 6/18/18

In today's fast-paced and complex information environment, news consumers must make rapid-fire judgments about how to internalize news-related statements – statements that often come in snippets and through pathways that provide little context. A new Pew Research Center survey of 5,035 U.S. adults examines a basic step in that process: whether members of the public can recognize news as factual – something that's capable of being proved or disproved by objective evidence – or as an opinion that reflects the beliefs and values of whoever expressed it.

The findings from the survey, conducted between Feb. 22 and March 8, reveal that even this basic task presents a challenge. The main portion of the study, which measured the public's ability to distinguish between five factual statements and five opinion statements, found that a majority of Americans correctly identified at least three of the five statements in each set. But this result is only a little better than random guesses. Far fewer Americans got all five correct, and roughly a quarter got most or all wrong. Even more revealing is that certain Americans do far better at parsing through this content than others. Those with high political awareness, those who are very digitally savvy and those who place high levels of trust in the news media are better able than others to accurately identify news-related statements as factual or opinion.

Read more from the Pew Research Center.

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Almost seven-in-ten Americans have news fatigue, more among Republicans 6/5/18

If you feel like there is too much news and you can't keep up, you are not alone. A sizable portion of Americans are feeling overwhelmed by the amount of news there is, though the sentiment is more common on the right side of the political spectrum, according to a Pew Research Center survey conducted from Feb. 22 to March 4, 2018.

Read more from the Pew Research Center

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When Digital Disruption Comes to Town: How Small-Market Newspapers are Thriving 8/22/17

Featured session: Monday, Sept. 11 SNPA - Inland Annual Meeting, Colorado Springs, Colo.
With Damian Radcliffe, Chambers Chair in Journalism, University of Oregon
How are small market newspapers responding to the challenges of digital disruption? Showcasing success stories - and drawing on the challenges, opportunities - for local newspapers in the digital age, this session will highlight findings from new and unpublished research, produced for the Tow Center for Digital Journalism at Columbia University and the Agora Journalism Center in Portland. MORE

Confidence in the economy spurs consumer spending 8/7/17

By Ted Stasney and Robin DiSalvo, Research Director on Demand

Consumer confidence surveys can measure consumers' plans for spending. They also can provide a timely opportunity to advertise and market your business and services.

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Knowing your customers will optimize your profits 7/18/17

By Ted Stasney and Robin DiSalvo, Research Director on Demand

Successful businesses understand the needs, wants and buying 
behaviors of their customers -- and they use it to their advantage.

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Audience research: Vitals to grow your revenue 6/5/17

By Ted Stasney and Robin DiSalvo, Research Director on Demand

Since so many in the media industry today are asking their staff to do more multi-tasking, the research strategies outlined in this article may help you with your marketing and advertising sales research.

Whether your research needs are for promotion and branding initiatives, sales presentations, proposals or a request for some quick stats, start by asking these questions.

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Research for today's media environment 5/15/17

By Ted Stasney and Robin DiSalvo, Research Director on Demand

Since so many in the media industry today are asking their staff to do more multi-tasking, the research strategies outlined in this article may help you with your marketing and advertising sales research.

Whether your research needs are for promotion and branding initiatives, sales presentations, proposals or a request for some quick stats, start by asking these questions.

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Research study seeks partners 3/21/17

Research Director On Demand is looking for partners on its national survey to learn more about Millennials and their media habits. The object of the research will be a better understanding of this massive generation, including media usage, sources of information, content preferences and newspaper readership drivers.

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Print ads in newspapers, magazines are most trusted ad channels for purchase decisions 3/20/17

Eighty-two percent of Americans trust prints ads, followed by TV ads (80 percent) and direct mail (76 percent); online pop-ups are the least trusted (25 percent).

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