When Digital Disruption Comes to Town: How Small-Market Newspapers are Thriving 8/22/17

Featured session: Monday, Sept. 11 SNPA - Inland Annual Meeting, Colorado Springs, Colo.
With Damian Radcliffe, Chambers Chair in Journalism, University of Oregon
How are small market newspapers responding to the challenges of digital disruption? Showcasing success stories - and drawing on the challenges, opportunities - for local newspapers in the digital age, this session will highlight findings from new and unpublished research, produced for the Tow Center for Digital Journalism at Columbia University and the Agora Journalism Center in Portland. MORE

Confidence in the economy spurs consumer spending 8/7/17

By Ted Stasney and Robin DiSalvo, Research Director on Demand

Consumer confidence surveys can measure consumers' plans for spending. They also can provide a timely opportunity to advertise and market your business and services.

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Knowing your customers will optimize your profits 7/18/17

By Ted Stasney and Robin DiSalvo, Research Director on Demand

Successful businesses understand the needs, wants and buying 
behaviors of their customers -- and they use it to their advantage.

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Audience research: Vitals to grow your revenue 6/5/17

By Ted Stasney and Robin DiSalvo, Research Director on Demand

Since so many in the media industry today are asking their staff to do more multi-tasking, the research strategies outlined in this article may help you with your marketing and advertising sales research.

Whether your research needs are for promotion and branding initiatives, sales presentations, proposals or a request for some quick stats, start by asking these questions.

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Research for today's media environment 5/15/17

By Ted Stasney and Robin DiSalvo, Research Director on Demand

Since so many in the media industry today are asking their staff to do more multi-tasking, the research strategies outlined in this article may help you with your marketing and advertising sales research.

Whether your research needs are for promotion and branding initiatives, sales presentations, proposals or a request for some quick stats, start by asking these questions.

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Research study seeks partners 3/21/17

Research Director On Demand is looking for partners on its national survey to learn more about Millennials and their media habits. The object of the research will be a better understanding of this massive generation, including media usage, sources of information, content preferences and newspaper readership drivers.

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Print ads in newspapers, magazines are most trusted ad channels for purchase decisions 3/20/17

Eighty-two percent of Americans trust prints ads, followed by TV ads (80 percent) and direct mail (76 percent); online pop-ups are the least trusted (25 percent).

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Sell your advertisers with statistics 6/8/15

By Jane Nicholes

Research has proven lucrative for Jones Media.

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Learning from readership surveys 8/4/14

By Jane Nicholes

As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.

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Encouraging results -- usually 7/21/14

By Jane Nicholes

In Part 3 of this continuing series, we see that publishers find readership survey results valuable, if sometimes surprising.

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