The Virginian-Pilot in Norfolk, Va., has announced that it will outsource much of its newsroom print page design to an outside vendor.

The Pilot previously said it was considering taking this action as a way to save money in an era where newspapers are seeking to grow online while fighting a decline in print revenue.

The outsourcing of newspaper ad design to offshore companies has witnessed significant growth in recent times. Apart from cost benefits, there are several other reasons as to why outsourcing of newspaper ad design has emerged as a pragmatic idea, with enough proof to create a win-win for all stakeholders.