Tampa Bay Times unveils newspaper racks that can stream video news and advertising 4/12/19

By Mark Katches, reprinted from the Tampa Bay Times

The Tampa Bay Times has unveiled a new type of newspaper rack equipped with a 24-inch flat-screen monitor that can stream news and information at select retail outlets around the bay area. TimesVision is being installed in about 50 locations.

The 24-inch monitor streams news content and advertising in a seven-minute loop. The paper has the ability to update it in real-time with breaking news. It's all part of a new initiative called TimesVision designed to display video billboard content at print distribution racks in select retail outlets.

In the newsroom, a team of journalists will be producing short, sharp videos that will play on the TimesVision monitors – interspersed with marketing spots, advertising and in-store promotions at host locations.

This technology enables the Times to create a news and information feed that can be sold to advertisers around the bay area.

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If its creators have their way, RedPost racks will rapidly expand from their South Bend beta test into wide adoption at indoor retail spaces across the country. The RedPost racks would replace the industry’s old metal wire racks with a kiosk that’s endlessly updating in real time.

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