Reach into their (mobile) wallets 11/26/18

By Jane Nicholes, SNPA Correspondent

The owner of a media company based in West Virginia is testing his own digital coupon system that is available to local businesses without the need of an app.

"The idea behind it is, well, everybody carries their phones around with them," said Brian Jarvis, president of NCWV Media in Clarksburg, W.Va., and a new board member of SNPA.

Also, Jarvis notes, no one turns off their text message function. His system inserts coupons into the mobile wallets on smartphones and encourages consumers to text businesses to obtain coupons, discounts or a free gift.

MORE

Newscycle Mobile adds iPhone X support and UX enhancements 1/23/18

The newest Newscycle Mobile software release adds support for the Apple iPhone X and includes several features that enhance mobile user experience, create new revenue opportunities and simplify app management.

MORE

Major media websites lose audience due to slow load times on mobile 5/22/17

According to the latest study released by mobile device data expert DeviceAtlas, leading news websites fail to impress in terms of web performance on mobile. Results show that 50 of the world's most popular newspaper websites take an average of 10.5 seconds to load – over three times longer than most visitors will wait.

MORE

How to connect with your mobile audience: 5 lessons from 2016 1/10/17


By Jean Hodges, senior director of content, GateHouse Media

Due to the overwhelming number of readers accessing their news digitally, 2016 saw huge strides in the development of mobile news.

After a year of developing mobile audiences using tools that focused on providing them with more engaging content, more quickly, we've found five ways you can easily adapt to suit your own mobile audience.

MORE

Writing for mobile is easy, so why aren't we doing it? 9/20/16

By Jean Hodges, senior director of content, GateHouse Media

GateHouse Media has focused a lot of energy this year on serving its mobile audience. They've talked about blowing up traditional storytelling for some types of stories in favor of alternative story forms that work well on mobile. This article looks at how some traditional news websites (websites that grew out of print) handle stories as part of the mobile web experience.

MORE

How to approach mobile storytelling: Keep it simple 8/30/16

By Jean Hodges, senior director of content, GateHouse Media

When you have a tiny screen – and a mobile phone is diminutive compared to desktop – you have a bit of a challenge when it comes to storytelling. Namely, you've got to keep things simple.

MORE

How to write a killer mobile headline 8/9/16

By Jean Hodges, senior director of content, GateHouse Media

In the age of interruptions, mobile headlines need to be engaging – even compelling, and they shouldn't sound a bit like their print counterparts. Here are five tips for great mobile headlines.

MORE

Long-form reading shows signs of life in our mobile news world 5/9/16

In recent years, the news media have followed their audience's lead and gone mobile, working to make their reporting accessible to the roughly seven-in-ten American adults who own a smartphone. With both a smaller screen size and an audience more apt to be dipping in and out of news, many question what kind of news content will prevail.

One particular area of uncertainty has been the fate of long, in-depth news reports that have been a staple of the mainstream print media in its previous forms. These articles – enabled by the substantial space allotted them – allow consumers to engage with complex subjects in more detail and allow journalists to bring in more sources, consider more points of view, add historical context and cover events too complex to tell in limited words.

This is not to say that all long-form news accomplishes the above or that short-form does not have its own value. But, in a news environment so dramatically different from past forms, the question is worth exploring: Will people engage with lengthy news content on their phones?

A unique, new study of online reader behavior by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation, addresses this question from the angle of time spent with long- versus short-form news. It suggests the answer is yes: When it comes to the relative time consumers spend with this content, long-form journalism does have a place in today's mobile-centric society.

Read more from the PewResearchCenter.

MORE

Behind the scenes at Quartz 3/1/16

By the Donald W. Reynolds Journalism Institute

This week we go inside Quartz and learn how newsletters, video and a constant focus on the target user have helped the operation attract and maintain a highly engaged mobile audience.

MORE

SNPA Board approves new members 2/25/16

During its meeting Monday at the Mega-Conference, the SNPA Board of Directors approved two new members. In addition, four companies have become trial members of SNPA through a special three-month offer given to Mega-Conference exhibitors.

MORE