SNPA members are encouraged to download and run these new ads from the Newspaper Association of America, which focus on the power of newspaper advertising.MORE
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.MORE
Over the summer, the folks at The Palm Beach Post in Florida realized they had "a very large stock" of aging spadea paper that had to be used fairly quickly. Spadea paper, used for premium advertising that folds or wraps around the front section of the newspaper, eventually ages to the point that it's no good. The unused stock of paper became one half of a special package that also featured premium positioning on the paper's website.More
Southern hospitality and a Midwest-rooted sensibility will combine when SNPA and Inland Press Association team up for a Joint Annual Meeting next fall.
SNPA and Inland, known for programming practical, actionable information in a collegial environment, will meet at the J.W. Marriott Chicago in the city's Loop from Sunday, Oct. 6, through Tuesday, Oct. 8.More