Branding campaign in Clute, Texas: 'We Know Where You Live'
As The Facts celebrates its 100th year in business, it has undertaken a comprehensive branding campaign using house ads, paid advertising in special community publications, and other advertising and outreach. The campaign was built around the slogan, "We know where you live."
MORENew ads highlight value of newspaper advertising
SNPA members are encouraged to download and run these new ads from the Newspaper Association of America, which focus on the power of newspaper advertising.
MOREIt's time to debunk the myths about newspapers!
A new series of ads that take a light-hearted approach to the myths surrounding newspaper readership are available for download. SNPA hopes all member newspapers will run these ads into the next year!
MOREIconic clip from Young Frankenstein becomes opening line of campaign
"It's Alive" campaign emphasizes that The Brunswick News is a living entity thrumming with the pulse of the community.
MOREWhat works for McDonald's, works for classifieds, too
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.
MOREConvincing readers to pay for valued content
A month before the Lunenburg County Progress Bulletin (Bridgewater, N.S.) launched its new user pay system, the newspaper ran a series of ads to help viewers see the value in paying for award-winning content.
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Free Webinar: AP Style Refresher
Ryan Martinez of GateHouse Media's Center for News and Design gets you caught up on 2018's changes to the AP Stylebook, as well as old standards that routinely trip up reporters and editors. SNPA members can register at no cost for this May 17 webinar.
MoreFree Webinar: AP Style Refresher
Ryan Martinez of GateHouse Media's Center for News and Design gets you caught up on 2018's changes to the AP Stylebook, as well as old standards that routinely trip up reporters and editors. SNPA members can register at no cost for this May 17 webinar.
MoreJobs at SNPA newspapers
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.
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