Branding campaign in Clute, Texas: 'We Know Where You Live'
As The Facts celebrates its 100th year in business, it has undertaken a comprehensive branding campaign using house ads, paid advertising in special community publications, and other advertising and outreach. The campaign was built around the slogan, "We know where you live."
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New ads highlight value of newspaper advertising
SNPA members are encouraged to download and run these new ads from the Newspaper Association of America, which focus on the power of newspaper advertising.
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It's time to debunk the myths about newspapers!
A new series of ads that take a light-hearted approach to the myths surrounding newspaper readership are available for download. SNPA hopes all member newspapers will run these ads into the next year!
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Iconic clip from Young Frankenstein becomes opening line of campaign
"It's Alive" campaign emphasizes that The Brunswick News is a living entity thrumming with the pulse of the community.
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What works for McDonald's, works for classifieds, too
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.
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Convincing readers to pay for valued content
A month before the Lunenburg County Progress Bulletin (Bridgewater, N.S.) launched its new user pay system, the newspaper ran a series of ads to help viewers see the value in paying for award-winning content.
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Jobs at SNPA newspapers
Read about the latest job openings posted on the SNPA website. And, send us your listings to post at no cost.
MoreHyper-local news organization in Tennessee is growing readers and revenue
Five years after its inception, Main Street Media of Tennessee is a fast-growing media company operating in the suburbs of Nashville. Publishers of eight weekly newspapers, magazines and websites, the company's focus on hyper-local news unique to each community has allowed it to grow ad revenue as well as circulation.
In three weeks, at the SNPA News Industry Summit, hear how a "print-first" operation has been able to buck the trends and set itself on a path for continued growth.
Dave Gould, president and CEO of Main Street Media, says: "The idea that people no longer want to read newspapers is, in my opinion, completely misguided. But as an industry, we have to be honest and ask ourselves if we are offering our communities a product that will attract and retain readers. If we do that, can we then build a business model that will support our efforts to provide readers with strong newspapers? I believe the answer is 'yes' and that has been the basis of our company's growth to this point."
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