Branding campaign in Clute, Texas: 'We Know Where You Live'
As The Facts celebrates its 100th year in business, it has undertaken a comprehensive branding campaign using house ads, paid advertising in special community publications, and other advertising and outreach. The campaign was built around the slogan, "We know where you live."
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New ads highlight value of newspaper advertising
SNPA members are encouraged to download and run these new ads from the Newspaper Association of America, which focus on the power of newspaper advertising.
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It's time to debunk the myths about newspapers!
A new series of ads that take a light-hearted approach to the myths surrounding newspaper readership are available for download. SNPA hopes all member newspapers will run these ads into the next year!
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Iconic clip from Young Frankenstein becomes opening line of campaign
"It's Alive" campaign emphasizes that The Brunswick News is a living entity thrumming with the pulse of the community.
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What works for McDonald's, works for classifieds, too
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.
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Convincing readers to pay for valued content
A month before the Lunenburg County Progress Bulletin (Bridgewater, N.S.) launched its new user pay system, the newspaper ran a series of ads to help viewers see the value in paying for award-winning content.
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Make the most of multiple platforms
A news consumer in Lynchburg, Va., might encounter a single advertiser in four different places during the course of a day, depending on who is participating in "Own the Day."
"Own the Day," was a special offer during the last two weeks of August at the Lynchburg News & Advance. The package included a front-page sticky note on the print edition, a desktop note, a mobile presence and an email blast.
The Lynchburg paper presented the idea at a recent P2P (Publisher-to-Publisher) SNPA video conference, but multiple papers in BH Media's Virginia Group participated, according to Lynchburg Advertising Director Kevin Smith. The idea originated with Regional Publisher Kelly Mirt, who first tried out a version of it at The Charlotte Observer.
MoreSNPA member Jules Ciotta died Nov. 3
Jules Ciotta, president of Motivation Communications Associates, an Atlanta-based human relations, consulting and training firm, died Saturday, Nov. 3.
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