Branding high school football 6/25/19

By Jane Nicholes, SNPA Correspondent

Attach the newspaper's name and brand to the local high school football rivalry game, and you have the Citizen Tribune Kickoff Classic in Morristown, Tenn.

The two high schools serving Morristown and Hamblen County, the East Hurricanes and the West Trojans, play the game, sell the tickets and provide the concessions. The Citizen Tribune sells everything else, from souvenirs to Jumbotron ads to time-out sponsorships.

"They play anyway. We just make it a much bigger deal," said Mike Walker, sales and marketing director for the paper.

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The Advocate wins first Pulitzer Prize for reporting that helped change Louisiana's nonunanimous jury law 4/15/19

The Advocate of Baton Rouge, La., was awarded its first Pulitzer Prize Monday for reporting on the racial impacts of Louisiana's unique laws allowing juries to convict defendants without a unanimous verdict.

The Advocate's coverage set the stage for Louisiana's voters to amend the state constitution, seven months later, to demand unanimous verdicts in criminal cases.

SNPA director Judi Terzotis is the president of The Advocate.

Monday's award marks the first Pulitzer Prize in the state since 2006, when The Times-Picayune received two for its courageous coverage of Hurricane Katrina. It is the sixth time the century-old award has gone to a Louisiana news organization.

Read also about:
  • The Public Service Award presented to the South Florida Sun-Sentinel.
  • AP's award for international reporting.
  • A special citation and $100,000 cash prize presented to the Capital Gazette in Annapolis, Md.
  • A tribute to the work of a high school student newspaper.
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